The Logo
The design of the Rojo y Negro logo is Bianca's creation. It was inspired by the old-fashioned decorative technique fileteado, still very popular in Buenos Aires and especially characteristic for the artistic downtown area of San Telmo. As it is a very time consuming technique, it is now less and less practiced and is unfortunately gradually disappearing.
Fileteado is a type of artistic drawing, with stylised lines and flowered, climbing plants typically used in Buenos Aires, Argentina. It is used to adorn all kinds of beloved objects...
Wikipedia, Fileteado, http://en.wikipedia.org/wiki/Fileteado, 2008
Completely departing from the accepted norm of graphic design on computer, the Rojo y Negro logo was a labour of love for Bianca, who painstakingly designed and painted it on a 1 metre by 1 metre board.
This logo has metamorphosed a number of times over the years, changing with the times and demands.
The following format dominated the Rojo y Negro web-site until 2008.
A small step towards a more modern image, used since 2007.
The logo has become more abstract and modern of late, with several notable changes, such as the inclusion of a less retrospective typeface.
